SELECTED WORK / 05
ProchantEmployer Branding, Employee Engagement & Talent Acquisition
At Prochant, the challenge was around employee retention, employer branding and how the organisation was perceived in the talent market.
Listen before launching
Instead of immediately creating an internal communication campaign, we first spoke to both employees and management.
The objective was to understand:
What employees were experiencing versus what management believed employees were experiencing.
Based on those discussions, we developed initiatives designed to bridge those gaps.
Bridge the experience gap
Understand their lived experience.
Understand how leaders perceived that experience.
Develop initiatives to bridge the gaps.
The work
The work included:
- Employee engagement programmes
- Internal communication
- Employer branding
- Employee stories
- CSR initiatives
- Articles and content
- Campus drives
- Recruitment campaigns
- College partnerships
- Seminars
- Workshops
- Leadership interaction with students
- Talent-community engagement
Connect with future talent
Senior team members were also involved in college programmes, workshops and seminars.
The objective was to improve Prochant’s visibility among potential employees and gradually build a reputation as an organisation people would consider joining.
One connected strategy
The strategy connected:
Rather than treating them as independent HR activities.
