SELECTED WORK / 02
Kauvery HospitalPatient Experience → Digital Feedback System
Structured brand governance and a post-discharge feedback system designed to turn patient responses into action.
The Challenge
Patient communication and feedback needed to become more structured, consistent and actionable.
Brand communication also needed a common framework across marketing teams.
Brand Communication
Existing communication was reviewed and a structured brand guideline was developed to help marketing teams maintain consistency across:
- Campaigns
- Messaging
- Visual communication
- Content
- Department-level marketing
Patient Feedback System
A digital post-discharge feedback flow was developed.
The objective was not simply to collect feedback. It was to make sure meaningful patient issues reached the teams capable of taking action.
Additional Work
The role also included planning and execution across:
- Healthcare conferences
- Marathons
- Community programmes
- Brand activations
The Bigger Idea
Customer feedback becomes valuable only when it moves from Response → Insight → Action.
