SELECTED WORK / 15
Goli Soda
Product & Business Model
Worked on positioning, launch strategy, customer experience and development of the broader business model for a new retail beverage concept.
The Assignment
Worked on positioning, launch strategy, customer experience and development of the broader business model for a new retail beverage concept.
What the Work Covered
- Product positioning
- Launch strategy
- Customer experience
- Retail beverage concept
- Business-model development
The Bigger Idea
A launch is stronger when the product, customer experience and commercial model are designed together.
